MAG logo markMAG Growth Engine

Your competitors aren’t better.They’re more visible.

Stop losing customers to competitors. See the hidden leaks that are inhibiting you from ranking higher organically.

Get my free audit→No obligation · Includes a 30-minute discovery call
See the recent success story

Jewellery Client · New Silver Shop

Same budget.3× the results.

Same store. Same season. Same 30-day window, one year apart. The only thing that changed was who was running the marketing — and the phone started ringing with real customers instead of noise.

0.0×
qualified customer calls
0%
lower cost per customer
0%
less money spent
17 → 43 qualified calls◆$67.64 → $20.25 per conversation◆292 → 524 clicks◆24% less ad spend◆93 conversations in two months◆17 → 43 qualified calls◆$67.64 → $20.25 per conversation◆292 → 524 clicks◆24% less ad spend◆93 conversations in two months◆

Free marketing audit

How much business is your marketing leaving behind?

Find out what’s costing you leads, calls, and customers.

Claim your free marketing audit→No obligation · Includes a 30-minute discovery call
01The challenge

An accountleft on autopilot

A year earlier the same store spent more money and got fewer customers. The system was being trained on taps and views, budget was leaking into searches that could never become a sale, and one generic advert was being shown to everybody.

$0.00

cost of a single real customer conversation, before

At that price, a month of advertising bought 17 conversations — from $1,149.88 of spend and 292 clicks. Most of the money never reached a buyer.

02The strategy

Why theresults moved

No new budget. No gimmicks. A disciplined operating system applied to an account that had been left on autopilot.

  1. 01

    Measure what pays

    The system was being trained on taps and views. We rebuilt measurement so it optimises around one thing only: real customers picking up the phone.

  2. 02

    Stop the leak

    A meaningful share of the monthly budget was being spent on searches that could never become a sale. That money was audited out and redirected to buying customers.

  3. 03

    Match the message

    Every kind of customer now meets a message and a page written for exactly what they came looking for — instead of one generic advert for everybody.

  4. 04

    Keep only what produces

    Every test gets a deadline and a verdict. Anything that spends without producing customers is cut on schedule, in writing.

  5. 05

    Own the local shelf

    Website, store pages and local search presence rebuilt so the business is found — and chosen — by nearby buyers, including in AI-powered search.

  6. 06

    Close the last inch

    We analyse the calls themselves and coach the counter, because the cheapest customer is the one already on the line.

03Execution · how we count

We reportcustomers,not clicks.

The phone rang 117 times from advertising in this period. We could have reported all 117. We don’t.

A call only counts when it lasts a full minute or more — long enough to be a real conversation with a real buyer. Every single number in this study is built on that stricter standard.

0%
answered in-store — of calls from ads
0%
counted as qualified — 43 of 117 calls met the 60-second bar
117
times the phone rang from ads — up 1.8× year over year
43
conversations long enough for us to count them
+32%
longer average conversation than last year
60s
the minimum bar for a call to count at all
04The results

One month,one year apart.

Every figure is pulled straight from the advertising platform and verifiable in the client’s own dashboard. No estimates, no vanity metrics.

0.0×

qualified customer calls — 17 became 43

17 calls43 calls
Previous yearWith MAG

Qualified calls — conversations of 60 seconds or longer — over the same 30-day window, one year apart.

Cost per qualified calllower is better
Before$67.64
With MAG$20.25
Ad spendlower is better
Before$1,149.88
With MAG$870.69
Clickshigher is better
Before292
With MAG524
Average call lengthhigher is better
Before50 sec
With MAG66 sec
MetricPrevious yearWith MAGChange
Ad spend$1,149.88$870.6924% less
Clicks2925241.8×
Qualified calls (60s+)17432.5×
Cost per qualified call$67.64$20.2570% cheaper
Average call length50 sec66 sec+32%
05Before vs after

What $1,000of ad spend buys

Marketing is only ever worth what it puts in front of your counter. Here is the same thousand dollars, before and after.

0
customer calls
under the previous setup
0
customer calls
in this reporting window
0
customer calls
at the full two-month average since relaunch

Roughly three to four times more real customers for the identical spend — 93 genuine conversations in two months, from a total media budget of about $1,600.

900+
logged account changes
since the relaunch
Monthly
verifiable reporting
every figure traceable to source
Zero
lock-in tactics
results are the retention plan

Clients don’t get adjectives. They get a timestamped record and a report that publishes the uncomfortable numbers alongside the flattering ones.

06In the client's words

It’s been absolutely amazing working with you guys! Especially the amount of progress we’ve seen and how much we’ve grown on social media, Google and other platforms! I really appreciate the work the group puts in into helping us understand what is happening and what is being done in terms of campaigns or marketing. With monthly meetings and updates, I’ve been satisfied with the work that goes into growing our business and how it’s communicated.

Owner · Jewellery Client / New Silver Shop
07The takeaway

The same budget isalready in your account.The question is what it buys.

We start every engagement with a no-cost audit of your current advertising and local presence — and we tell you plainly whether there is room to win.

Request your auditTalk to us
0.0×
qualified calls
0%
cheaper per customer
0%
less ad spend
0
conversations in two months
08Free marketing audit

Let’s find out what yourmarketing is missing.

Tell us a little about your business. We’ll review your current marketing and identify where you may be leaving opportunities on the table.

An estimate is completely fine.

No obligation · Your information stays private.